The Mamaearth plum lipstick combines a rich plum colour lipstick finish with skincare benefits, making it a go-to for makeup lovers. Formulated as a long-lasting lipstick waterproof up to 12 hours and locking in moisture for 8 hours, it delivers bold colour and comfort all day. Enriched with Avocado Oil and Vitamin E, it nourishes your lips while providing a matte yet smooth texture that elevates any look

Within the Moisture Matte range from Mamaearth, you’ll find multiple plum lipstick shades alongside other colour lipstick options. The official product page lists the shade “Plum Punch” and indicates that there are nine vibrant high-intensity matte shades in total.

Yes—this plum colour lipstick is designed with Indian skin tones in mind. The “Plum Punch” shade is noted by users to complement medium to dusky tones beautifully, gliding on smoothly and enhancing natural skin undertones without looking overly stark.

The finish achieved with this long-lasting lipstick waterproof formula is a lightweight matte texture that stays comfortable on the lips. While delivering bold pigment, it keeps a non-dry feel thanks to the moisture-lock technology, offering up to 12 hours of wear with a smooth matte surface.

With its rich plum colour lipstick hue, this shade transitions seamlessly from everyday wear to festive occasions. On a casual day, it lends subtle depth without overpowering, and for a festive or evening look, it offers striking intensity and smudge-proof staying power that ensures your look remains polished all through the event.

Yes—the formula is specifically created for all-day wear: smudge-proof, transfer-resistant, and designed to stay put through meals and hours of wear. Users have noted that this plum lipstick shade remains intact and comfortable for long durations.

For deeper complexions, the “Plum Punch” shade in the Plum colour lipstick category stands out as a flattering option. Its intense plum tone complements richer skin undertones and has been praised by users with dusky skin for its finish and suitability.

Using this plum lipstick offers the dual benefit of vibrant colour and skin-care support. The blend includes Avocado Oil and Vitamin E to lock in moisture for up to 8 hours, keep lips nourished, and prevent dryness—making this plum colour lipstick both beautiful and caring.

This plum lipstick is dermatologically tested and formulated without harsh toxins, making it safe for daily use across skin types. While individual sensitivities can vary, the product is designed to minimise the chances of discomfort or adverse reaction.

The Mamaearth plum lipstick offers up to 12 hours of wear thanks to the long-stay formula, while also locking in moisture for up to 8 hours—making it a reliable choice for full-day wear without frequent touch-ups.

What sets this plum lipstick apart is its unique combination of rich plum undertones tailored for Indian skin tones, its matte yet comfortable texture, and its skincare-infused formula featuring Avocado Oil and Vitamin E. All of that makes the Plum Punch shade a stand-out among plum lipstick shades.

For a flawless matte finish with your plum colour lipstick, start with exfoliated and moisturised lips, then apply the Mamaearth lipstick directly from the bullet or with a lip brush from the centre outward. To enhance precision and longevity, blot once after the first layer and reapply a second thin layer—this ensures the long-lasting waterproof effect shows its best.

Yes—Mamaearth’s Moisture Matte Long Stay Lipstick falls under the brand’s “Made Safe” philosophy: formulated without harmful toxins, safe for skin, and the brand promotes cruelty-free practices. The product page reflects this commitment to safe, skin-friendly colour lipstick.