{"title":"Soft Matte","description":null,"products":[{"product_id":"soft-matte-long-stay-lipstick-mocha-brown-3-5-g","title":"Soft Matte Long Stay Lipstick - Mocha Brown - 3.5 g","description":"\u003cp\u003eDreaming of a matte lipstick that doesn’t dry your lips and gives them gorgeous color? We’ve made it happen! Introducing Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours.Crafted with the natural goodness of Jojoba Oil \u0026amp; Vitamin E, the lipstick has a non-drying formula and adds a lush color to your lips, keeping them soft and smooth. Jojoba Oil softens while Vitamin E intensely moisturizes. Lightweight and waterproof, the Soft Matte Long Stay Lipstick doesn’t smudge and gives your lips high-intensity color in just one stroke.Available in 9 mattelicious shades, you can choose from everyday nudes, delicate pinks, and fiery reds that are the perfect finish to your everyday makeup. Wait, there’s more! Our lipsticks are also Made Safe Certified, which means no toxins, just the goodness of natural ingredients.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297334091823,"sku":"8904417305999","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/mocha_brown_with_swatch.png?v=1777973053"},{"product_id":"soft-matte-long-stay-lipstick-mulberry-pink-3-5-g","title":"Soft Matte Long Stay Lipstick - Mulberry Pink - 3.5 g","description":"\u003cp\u003eDreaming of a matte lipstick that doesn’t dry your lips and gives them gorgeous color? We’ve made it happen! Introducing Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours.Crafted with the natural goodness of Jojoba Oil \u0026amp; Vitamin E, the lipstick has a non-drying formula and adds a lush color to your lips, keeping them soft and smooth. Jojoba Oil softens while Vitamin E intensely moisturizes. Lightweight and waterproof, the Soft Matte Long Stay Lipstick doesn’t smudge and gives your lips high-intensity color in just one stroke.Available in 9 mattelicious shades, you can choose from everyday nudes, delicate pinks, and fiery reds that are the perfect finish to your everyday makeup. Wait, there’s more! Our lipsticks are also Made Safe Certified, which means no toxins, just the goodness of natural ingredients.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297334353967,"sku":"8904417306002","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/mulberry_pink_with_swatch_copy.png?v=1777973063"},{"product_id":"soft-matte-long-stay-lipstick-grape-wine-3-5-g","title":"Soft Matte Long Stay Lipstick - Grape Wine - 3.5 g","description":"\u003cp\u003eDreaming of a matte lipstick that doesn’t dry your lips and gives them gorgeous color? We’ve made it happen! Introducing Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours.Crafted with the natural goodness of Jojoba Oil \u0026amp; Vitamin E, the lipstick has a non-drying formula and adds a lush color to your lips, keeping them soft and smooth. Jojoba Oil softens while Vitamin E intensely moisturizes. Lightweight and waterproof, the Soft Matte Long Stay Lipstick doesn’t smudge and gives your lips high-intensity color in just one stroke.Available in 9 mattelicious shades, you can choose from everyday nudes, delicate pinks, and fiery reds that are the perfect finish to your everyday makeup. Wait, there’s more! Our lipsticks are also Made Safe Certified, which means no toxins, just the goodness of natural ingredients.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297334616111,"sku":"8904417306125","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/grape_wine_with_swatch_copy_2.png?v=1777973071"},{"product_id":"soft-matte-long-stay-lipstick-berry-nude-3-5-g","title":"Soft Matte Long Stay Lipstick - Berry Nude - 3.5 g","description":"\u003cp\u003eDreaming of a matte lipstick that doesn’t dry your lips and gives them gorgeous color? We’ve made it happen! Introducing Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours.Crafted with the natural goodness of Jojoba Oil \u0026amp; Vitamin E, the lipstick has a non-drying formula and adds a lush color to your lips, keeping them soft and smooth. Jojoba Oil softens while Vitamin E intensely moisturizes. Lightweight and waterproof, the Soft Matte Long Stay Lipstick doesn’t smudge and gives your lips high-intensity color in just one stroke.Available in 9 mattelicious shades, you can choose from everyday nudes, delicate pinks, and fiery reds that are the perfect finish to your everyday makeup. Wait, there’s more! Our lipsticks are also Made Safe Certified, which means no toxins, just the goodness of natural ingredients.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297334878255,"sku":"8904417306132","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/berry_nude_with_swatch_copy_3.png?v=1777973079"},{"product_id":"soft-matte-long-stay-lipstick-woody-rose-3-5-g","title":"Soft Matte Long Stay Lipstick - Woody Rose - 3.5 g","description":"\u003cp\u003eDreaming of a matte lipstick that doesn’t dry your lips and gives them gorgeous color? We’ve made it happen! Introducing Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours.Crafted with the natural goodness of Jojoba Oil \u0026amp; Vitamin E, the lipstick has a non-drying formula and adds a lush color to your lips, keeping them soft and smooth. Jojoba Oil softens while Vitamin E intensely moisturizes. Lightweight and waterproof, the Soft Matte Long Stay Lipstick doesn’t smudge and gives your lips high-intensity color in just one stroke.Available in 9 mattelicious shades, you can choose from everyday nudes, delicate pinks, and fiery reds that are the perfect finish to your everyday makeup. Wait, there’s more! Our lipsticks are also Made Safe Certified, which means no toxins, just the goodness of natural ingredients.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297335173167,"sku":"8904417306149","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/woody_rose_with_swatch_copy_4.png?v=1777973087"},{"product_id":"soft-matte-long-stay-lipstick-petal-pink-3-5-g","title":"Soft Matte Long Stay Lipstick - Petal Pink - 3.5 g","description":"\u003cp\u003eDreaming of a matte lipstick that doesn’t dry your lips and gives them gorgeous color? We’ve made it happen! Introducing Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours.Crafted with the natural goodness of Jojoba Oil \u0026amp; Vitamin E, the lipstick has a non-drying formula and adds a lush color to your lips, keeping them soft and smooth. Jojoba Oil softens while Vitamin E intensely moisturizes. Lightweight and waterproof, the Soft Matte Long Stay Lipstick doesn’t smudge and gives your lips high-intensity color in just one stroke.Available in 9 mattelicious shades, you can choose from everyday nudes, delicate pinks, and fiery reds that are the perfect finish to your everyday makeup. Wait, there’s more! Our lipsticks are also Made Safe Certified, which means no toxins, just the goodness of natural ingredients.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297335304239,"sku":"8904417306156","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/petal_pink_with_swatch_copy_5.png?v=1777973094"},{"product_id":"soft-matte-long-stay-lipstick-ruby-red-3-5-g","title":"Soft Matte Long Stay Lipstick - Ruby Red - 3.5 g","description":"\u003cp\u003eDreaming of a matte lipstick that doesn’t dry your lips and gives them gorgeous color? We’ve made it happen! Introducing Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours.Crafted with the natural goodness of Jojoba Oil \u0026amp; Vitamin E, the lipstick has a non-drying formula and adds a lush color to your lips, keeping them soft and smooth. Jojoba Oil softens while Vitamin E intensely moisturizes. Lightweight and waterproof, the Soft Matte Long Stay Lipstick doesn’t smudge and gives your lips high-intensity color in just one stroke.Available in 9 mattelicious shades, you can choose from everyday nudes, delicate pinks, and fiery reds that are the perfect finish to your everyday makeup. Wait, there’s more! Our lipsticks are also Made Safe Certified, which means no toxins, just the goodness of natural ingredients.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297335631919,"sku":"8904417306170","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/ruby_red_with_swatch.png?v=1777973104"},{"product_id":"soft-matte-long-stay-lipstick-red-dahlia-3-5-g","title":"Soft Matte Long Stay Lipstick - Red Dahlia - 3.5 g","description":"\u003cp\u003eDreaming of a matte lipstick that doesn’t dry your lips and gives them gorgeous color? We’ve made it happen! Introducing Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours.Crafted with the natural goodness of Jojoba Oil \u0026amp; Vitamin E, the lipstick has a non-drying formula and adds a lush color to your lips, keeping them soft and smooth. Jojoba Oil softens while Vitamin E intensely moisturizes. Lightweight and waterproof, the Soft Matte Long Stay Lipstick doesn’t smudge and gives your lips high-intensity color in just one stroke.Available in 9 mattelicious shades, you can choose from everyday nudes, delicate pinks, and fiery reds that are the perfect finish to your everyday makeup. Wait, there’s more! Our lipsticks are also Made Safe Certified, which means no toxins, just the goodness of natural ingredients.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297336057903,"sku":"8904417306187","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/red_dahlia_with_swatch.png?v=1777973111"},{"product_id":"soft-matte-long-stay-lipstick-honey-blush-3-5-g","title":"Soft Matte Long Stay Lipstick - Honey Blush- 3.5 g","description":"\u003cp\u003eDreaming of a matte lipstick that doesn’t dry your lips and gives them gorgeous color? We’ve made it happen! Introducing Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours.Crafted with the natural goodness of Jojoba Oil \u0026amp; Vitamin E, the lipstick has a non-drying formula and adds a lush color to your lips, keeping them soft and smooth. Jojoba Oil softens while Vitamin E intensely moisturizes. Lightweight and waterproof, the Soft Matte Long Stay Lipstick doesn’t smudge and gives your lips high-intensity color in just one stroke.Available in 9 mattelicious shades, you can choose from everyday nudes, delicate pinks, and fiery reds that are the perfect finish to your everyday makeup. Wait, there’s more! Our lipsticks are also Made Safe Certified, which means no toxins, just the goodness of natural ingredients.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297336385583,"sku":"8904417306194","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/9_honey_blush_with_swatch.png?v=1777973119"},{"product_id":"party-ready-duo","title":"Party Ready Duo","description":"\u003cp\u003eWant to achieve a party look with just a few products? This duo is all you need! It comes with Glow Serum Foundation Mini and Soft Matte Long Stay Lipstick in Ruby Red. Crafted with nature’s goodness and skin-loving ingredients such as Vitamin C, Turmeric, Jojoba Oil and Vitamin E, this duo lets you effortlessly create a makeup look that’s ideal for going out. Glow Serum Foundation gives your skin 2X instant glow and buildable coverage that lasts for up to 12 hours. It has a unique serum-like texture that blends into the skin seamlessly and brightens it, naturally. Soft Matte Long Stay Lipstick gives your lips a matte finish without being drying. It glides on your lips effortlessly and lends a rich red color payoff in just one swipe. It is enriched with the goodness of Jojoba oil that nourishes your lips while Vitamin E moisturizes your lips. What’s more? This duo is Made Safe Certified which means it’s free of toxins and harmful chemicals.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297352671279,"sku":"8904417310894","price":748.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/party-ready_white_bg.jpg?v=1777973642"},{"product_id":"soft-matte-long-stay-lipstick-duo-3-5-g-x-2","title":"Soft Matte Long Stay Lipstick Duo ( 3.5 g X 2)","description":"\u003cp\u003eDreaming of a matte lipstick that doesn’t dry your lips and gives them gorgeous color? We’ve made it happen! Introducing Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours. Crafted with the natural goodness of Jojoba Oil \u0026amp; Vitamin E, the lipstick has a non-drying formula and adds a lush color to your lips, keeping them soft and smooth. 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