{"title":"New Launch","description":null,"products":[{"product_id":"mamaearth-chia-oil-free-face-wash-with-chia-seed-ceramides-for-normal-to-oily-skin-100-ml","title":"Chia Oil-Free Face Wash with Chia Seed \u0026 Ceramides for Hydrated Glow - 100 ml","description":"\u003cp\u003ePollution, harsh weather, UV rays- your skin fights them all on a daily basis. And to win these everyday battles, your skin needs a strong moisture barrier. That's where our game-changing Chia Oil-Free Face Wash steps in to save the day! Chia Seed \u0026amp; Ceramides unite in this barrier-caring blend to cleanse normal to oily skin deeply, giving it a hydrated glow. Co-created with top dermatologists, this fragrance-free \u0026amp; non-comedogenic face wash refreshes your skin without stripping away its natural oils. Chia Seeds, those little powerhouses loaded with fiber \u0026amp; essential fatty acids, hydrate, calm, \u0026amp; protect your skin from environmental stressors-basically, they’re like a shield against dryness. Meanwhile, Ceramides build up your skin’s outer layer, sealing in moisture \u0026amp; keeping sensitivity at bay. Featuring dissolvable beads, this soap-free, non-drying, gel formula gives you that perfect mild foaming action. Also, this face wash is Made Safe Approved \u0026amp; free from SLS\/SLES, parabens, silicones, LLP, mineral oil, \u0026amp; artificial colors. Gentle yet effective, this face wash is going to revolutionize your skincare routine. Because, let’s face it, the first step towards good skin is a great cleanse!\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297392943151,"sku":"8904417318876","price":269.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/1_129.jpg?v=1777975314"},{"product_id":"rice-dewy-bright-light-gel-moisturizer-with-rice-niacinamide-for-glass-skin-glow-200-g","title":"Rice Dewy Bright Light Gel Moisturizer with Rice \u0026 Niacinamide For Glass-skin Glow - 200 g","description":"\u003cp\u003eAttention shoppers! Spotted in the 'must-have skincare’ section: Rice Dewy Bright Light Gel Moisturizer - a one-of-a-kind find that’s clinically proven to give long-lasting 48* hours of non-sticky hydration. And if glass-skin glow is on your list, we would suggest to grab a jar (or two). The best part of this moisturizer? What’s NOT in it -\u0026gt;; no SLS\/SLES, Parabens, LLP, Mineral Oils, Silicones, or artificial colors. Keeping things clean and free from harmful chemicals, this moisturizer is Made Safe Approved. Curious to know what’s in the ingredient basket? Rice Water hydrates intensely and gives that dewy, glass-skin glow. Niacinamide fades out hyperpigmentation and evens out skin tone. Glycerin nourishes skin and locks-in moisture for a refreshed look. Hyaluronic Acid attracts moisture from the surroundings and locks it in. Hot, humid or super cold? This skin savior works effortlessly, no matter the season. With a cooling, lightweight gel texture, it absorbs instantly, hydrates deeply, and never leaves a sticky finish. Loved by your skin, 365 days a year! Add it to your shopping list, cause hydration never goes out of season! *Based on clinical study done v\/s untreated skin by an Independent Research Organization in 2025.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297394155567,"sku":"8904417319910","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/1_113.jpg?v=1777975445"},{"product_id":"rice-dewy-bright-face-pack-with-rice-water-niacinamide-for-for-glass-skin-200-g","title":"Rice Dewy Bright Face Pack with Rice Water \u0026 Niacinamide for For Glass Skin - 200 g","description":"\u003cp\u003eDIY face masks seem like a good idea until the mess and potential skin irritation ruin the fun. Put an end to the hassle with our all new skin friendly, pH balanced Mamaearth Rice Dewy Bright Face Pack featuring a DIY-like texture! Bringing together the best of nature \u0026amp; science, this Korean skincare-inspired face pack delivers intense hydration, brightness \u0026amp; a dewy glow in one effortless step. Just smooth it on, sit back \u0026amp; let these skin-loving ingredients do the work: Rice Water - Brightens skin \u0026amp; delivers long-lasting hydration. Niacinamide -Hydrates \u0026amp; evens out skin tone. Glycerin - Nourishes skin \u0026amp; locks in moisture. Hyaluronic Acid - Keeps skin plump, bouncy \u0026amp; ultra-hydrated. With its lightweight, cooling texture featuring delicate white beads that mimic fresh rice packs, this mask is a dream-come-true for dull, dry \u0026amp; tired skin. It melts into your skin, leaving it refreshed, soothed, plump \u0026amp; oh-so-radiant! Safe for all skin types, this pH-balanced, dermatologically tested \u0026amp; Made Safe Approved formula is free from harmful chemicals, SLS\/SLES, Paraben, LLP, Mineral Oil and Silicones ensuring your skin soaks in nothing but pure goodness! No mixing, no mess-just hydrated, bright, glowing and refreshed skin in 15 minutes flat!\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297394679855,"sku":"8904417320541","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/1_121.jpg?v=1777975515"},{"product_id":"mamaearth-luxe-matte-long-stay-lipstick-with-passion-fruit-oil-vitamin-e-2g-rouge-velvet","title":"Luxe Matte Long Stay Lipstick with Passion Fruit Oil \u0026 Vitamin E   -2g | Rouge Velvet","description":"\u003cp\u003eIn a world that moves fast, some things should stay, like your lipstick. Meet Mamaearth Luxe Matte Long Stay Lipstick, a luxurious blend of timeless elegance \u0026amp; modern performance. Designed to last up to 16 hours* this smudgeproof, non-drying formula delivers all-day comfort in a glamorous bullet. A single stroke and your lips are dressed in a bold hue with this rich, lightweight \u0026amp; velvety matte formula that glides like silk and feels like second skin. Choose from 10 thoughtfully curated shades, from sultry bolds to understated nudes, crafted to complement every skin tone and every mood. But true luxury doesn’t ask you to compromise. Enriched with Passion Fruit Oil and Vitamin E, this lipstick cares as it colors, deeply hydrating your lips while helping prevent pigmentation. Made Safe Certified and safe for everyday wear, it proves you don’t have to choose between glam and goodness. This isn’t just another lipstick. It’s a love letter for your lips! *Based on subject self-assessment of 36 consumers.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297395269679,"sku":"8904417319750","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/1_204.jpg?v=1777975601"},{"product_id":"luxe-matte-long-stay-lipstick-with-passion-fruit-oil-vitamin-e-2g-vintage-rose","title":"Luxe Matte Long Stay Lipstick with Passion Fruit Oil \u0026 Vitamin E   -2g | Vintage Rose","description":"\u003cp\u003eIn a world that moves fast, some things should stay, like your lipstick. Meet Mamaearth Luxe Matte Long Stay Lipstick, a luxurious blend of timeless elegance \u0026amp; modern performance. Designed to last up to 16 hours* this smudgeproof, non-drying formula delivers all-day comfort in a glamorous bullet. A single stroke and your lips are dressed in a bold hue with this rich, lightweight \u0026amp; velvety matte formula that glides like silk and feels like second skin. Choose from 10 thoughtfully curated shades, from sultry bolds to understated nudes, crafted to complement every skin tone and every mood. But true luxury doesn’t ask you to compromise. Enriched with Passion Fruit Oil and Vitamin E, this lipstick cares as it colors, deeply hydrating your lips while helping prevent pigmentation. Made Safe Certified and safe for everyday wear, it proves you don’t have to choose between glam and goodness. This isn’t just another lipstick. It’s a love letter for your lips! *Based on subject self-assessment of 36 consumers.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297395367983,"sku":"8904417319767","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/1_205.jpg?v=1777975612"},{"product_id":"glow-serum-blush-with-vitamin-c-cherry-extract-5-ml-cherry-red","title":"Glow Serum Blush with Vitamin C \u0026 Cherry Extract - 5 ml - Cherry Red","description":"\u003cp\u003eA blush so lightweight and dewy, you’d think we cherry-picked it straight from the skincare aisle! Meet Mamaearth Glow Serum Blush in the shade - Cherry Red, your new go-to that gives an effortless pop of color but feels like skincare. With a serum formula, it blends right in and stays oh-so-long. The result? A soft, radiant tint that’ll have everyone asking, \"What’s your secret?\" No streaks or cakey-patches - just a breathable, blendable and buildable blush that can be worn alone or with a full face of makeup. The water-like texture and sponge-tip applicator make it so easy to dot, blend, and go-no mess, no stress! One dot - natural. A few more - high impact! Love a blush that can do both, don’t we? Get ready to glow, because this blush does more than just sit pretty! Packed with skin-loving Vitamin C \u0026amp; Cherry Extract, it brightens your cheeks \u0026amp; keeps them fresh, happy and healthy. And yes, it is also Made Safe Approved because your skin deserves the A-list treatment. Since 'variety’ is the spice of your life makeup collection - Mamaearth Glow Serum Blush comes in three stunning shades for your every mood - Cherry Red, Rosy Flush and Peach Passion. Why settle for one?\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297396056111,"sku":"8904417319729","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/glow_serumred_fop_white_bg.jpg?v=1777975716"},{"product_id":"glow-serum-blush-with-vitamin-c-rose-extract-5-ml-rosy-flush","title":"Glow Serum Blush with Vitamin C \u0026 Rose Extract - 5 ml - Rosy Flush","description":"\u003cp\u003eA blush so lightweight and dewy, you’d think we cherry-picked it straight from the skincare aisle! Meet Mamaearth Glow Serum Blush in the shade - Cherry Red, your new go-to that gives an effortless pop of color but feels like skincare. With a serum formula, it blends right in and stays oh-so-long. The result? A soft, radiant tint that’ll have everyone asking, \"What’s your secret?\" No streaks or cakey-patches - just a breathable, blendable and buildable blush that can be worn alone or with a full face of makeup. The water-like texture and sponge-tip applicator make it so easy to dot, blend, and go-no mess, no stress! One dot - natural. A few more - high impact! Love a blush that can do both, don’t we? Get ready to glow, because this blush does more than just sit pretty! Packed with skin-loving Vitamin C \u0026amp; Cherry Extract, it brightens your cheeks \u0026amp; keeps them fresh, happy and healthy. And yes, it is also Made Safe Approved because your skin deserves the A-list treatment. Since 'variety’ is the spice of your life makeup collection - Mamaearth Glow Serum Blush comes in three stunning shades for your every mood - Cherry Red, Rosy Flush and Peach Passion. Why settle for one?\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297396154415,"sku":"8904417319743","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/rosy_flush_white_bg.jpg?v=1777975736"},{"product_id":"baby-dermasoft-face-cream-with-sensicarecomplextm-for-baby-s-sensitive-skin-80g","title":"Baby DermaSoft Face Cream 80g","description":"\u003cp\u003eDear Mamas \u0026amp; Papas, Your baby’s sensitive skin deserves care that’s not only gentle but also expert-backed. That’s why I’m here! I’m Mamaearth Baby DermaSoft Face Cream, co-created with leading new-age parent dermatologists Dr. Ankur \u0026amp; Dr. Jushya Sarin to care for sensitive baby skin. Crafted with SensiCareComplexâ„¢, I’m a powerhouse blend of 3 skin-loving heroes. While Lauric Acid soothes irritation \u0026amp; reduces bacteria, Ceramides repair and strengthen the skin barrier. And to keep your baby’s skin hydrated all day long Panthenol locks-in moisture. My safe \u0026amp; non-irritant formula* is perfect for daily use - even for newborns. And yes, I’ve been clinically tested on babies, so you can count on me to be fragrance-free, pH-balanced at 5.5 and hypoallergenic. I’m also Made Safe Certified which means no PEGs, phthalates, parabens \u0026amp; sulphates. So, here’s to soft, calm \u0026amp; healthy skin - expertly made for your little one.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297396187183,"sku":"8904417321722","price":329.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/1_193.jpg?v=1777975746"}],"url":"https:\/\/mamaearthprod.myshopify.com\/collections\/new-launch.oembed","provider":"Mamaearth","version":"1.0","type":"link"}