{"title":"New Launch Home Page","description":"","products":[{"product_id":"mamaearth-matte-long-stay-lipstick-gift-set-pink-plum","title":"Mamaearth Matte Long Stay Lipstick Gift Set - Pink \u0026 Plum","description":"\u003cp\u003eThis Valentine’s Day, let us play cupid. Make her fall in love all over again by giving her Mamaearth Moisture Matte Long Stay Lipstick Gift Set in Pink \u0026amp; Plum! You know how one lipstick is never enough? The set features 3 mini Moisture Matte Lipsticks in Carnation Nude, Candyfloss Pink \u0026amp; Plum Punch. Delivering 12 hours* of smooth, matte color, our Moisture Mattes keep lips moisturized for up to 8 hours. Avocado Oil \u0026amp; Vitamin E bring their natural goodness to hydrate lips and prevent pigmentation. So, the lipsticks feel light, stay comfortable \u0026amp; don't make her lips regret the choice. Now, because these lipsticks come in a travel-friendly pack, they fit easily into every bag \u0026amp; every plan. The pack is perfectly giftable, practical \u0026amp; perfectly sized so she always has the right shade ready, no matter how the day unfolds. We believe good makeup should also be good for you. So, our Moisture Matte Lipsticks are Made Safe Approved, toxin-free \u0026amp; gentle on lips. Whether you are gifting someone special or treating yourself this Valentine’s Day, this set proves that good gifts don’t have to be complicated. Just thoughtful, flattering \u0026amp; long-lasting. *Based on the consumer testing on 30 subjects.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297398579247,"sku":"8904417324334","price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/fop_55.jpg?v=1777976014"},{"product_id":"flaxseed-damage-repair-shampoo-with-2-flaxseed-1-hyaluronic-acid-for-volume-shine-250-ml","title":"Flaxseed Damage Repair Shampoo with 2% Flaxseed \u0026 1% Hyaluronic Acid for Volume \u0026 Shine -250 ml","description":"\u003cp\u003eYour shampoo washes away dirt.But what about the damage your hair carries every day? Heat styling, pollution, chemical treatments, and environmental stress weaken the hair fibre, leaving strands rough, dry, and prone to breakage. That’s where Mamaearth Flaxseed Damage Repair Shampoo comes in, a formula designed to repair damage in 1 wash*. And while flaxseed DIY remedies have long been trusted to repair damaged hair, the boiling and straining can be quite a messy affair. So, here’s a simplified formula, powered with trust-worthy ingredients. 2% Flaxseed, rich in Omega-3 fatty acids, repairs damage for smooth \u0026amp; shiny hair. 1% Hyaluronic Acid deeply hydrates hair to smoothen texture \u0026amp; minimize breakage. Ceramides repair \u0026amp; strengthen damaged hair to prevent moisture loss. Anti-Frizz Care Complexâ„¢ controls frizz to help reduce flyaways \u0026amp; get shinier hair. And because it’s Made Safe Approved, you get effective damage repair without toxins or harsh chemicals. Result? Hair that feels softer, smoother, shinier, and visibly repaired in 1 wash. *Clinical study by lab in 2026. Shampoo + Hair Mask vs. Baseline.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297399988271,"sku":"8904417321760","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/pdp_fop.jpg?v=1777976178"},{"product_id":"flaxseed-damage-repair-hair-mask-with-5-flaxseed-1-hyaluronic-acid-ceramides-for-softness-shine-300-ml","title":"Flaxseed Damage Repair Hair Mask with 5% Flaxseed, 1% Hyaluronic Acid, Ceramides for Softness \u0026 Shine - 300 ml","description":"\u003cp\u003eNot all masks are about hiding. Some are about fixing. Fixing hair damages that go deeper than they look. Daily environmental stressors weaken the hair fibre, reducing its strength and moisture. And you’re left with rough and dry hair. So, what’s the fix? Mamaearth Flaxseed Damage Repair Hair Mask, designed to restore damaged hair, with visible results in just 1 wash*. While flaxseed DIY remedies have long been trusted to repair damaged hair, the boiling and straining can be quite a messy affair. So, here’s a simplified formula, powered with trust-worthy ingredients. 5% Flaxseed: Rich in Omega-3 fatty acids. Repairs damage for softer, shinier hair. 1% Hyaluronic Acid: Deeply hydrates hair to restore elasticity \u0026amp; reduce breakage. Ceramides: Repair \u0026amp; strengthen damaged hair to prevent moisture loss. Glycerin: Locks in hydration for lasting softness \u0026amp; smoothness. Good for your hair and even better for your peace of mind. This mask is Made Safe Approved, so you get effective damage repair without toxins or harsh chemicals. And the result? Hair that feels softer, smoother, shinier and looks healthier from the very first use. Don’t just mask it. Repair the damage! *Clinical study by lab in 2026. Shampoo + Hair Mask vs. Baseline.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297400021039,"sku":"8904417321807","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/pdp_fop_1.jpg?v=1777976186"},{"product_id":"flaxseed-damage-repair-conditioner-with-2-flaxseed-1-hyaluronic-acid-for-for-softness-shine-180-ml","title":"Flaxseed Damage Repair Conditioner with 2% Flaxseed \u0026 1 % Hyaluronic Acid for for Softness \u0026 Shine -180 ml","description":"\u003cp\u003eYour shampoo cleanses your hair. But what about the nourishment and repair it needs after every wash? Daily exposure to heat styling, pollution, and chemical treatments strips your hair of moisture, leaving it rough, dry, and difficult to manage. That’s where Mamaearth Flaxseed Damage Repair Conditioner comes in-a formula designed to deeply condition and repair damage. And while flaxseed DIY remedies have long been trusted for smoother, healthier hair, the process can be time-consuming and messy. So, here’s a simplified formula, powered with trust-worthy ingredients. 2% Flaxseed, rich in Omega-3 fatty acids, helps smoothen hair \u0026amp; boost natural shine. 1% Hyaluronic Acid deeply hydrates to restore moisture \u0026amp; improve hair texture. Ceramides repairs \u0026amp; strengthens damaged hair to reduce breakage \u0026amp; prevent moisture loss. Plant Amino Acids tame frizz while making hair soft, smooth \u0026amp; manageable. And because it’s Made Safe Approved, you get deep conditioning and damage repair without toxins or harsh chemicals. Result? Hair that feels softer, smoother, shinier, and visibly repaired. Don’t just wash. Repair the damage!\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297400283183,"sku":"8904417321791","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/pdp_fop_2.jpg?v=1777976195"},{"product_id":"rice-oil-free-face-moisturizer-with-rice-water-niacinamide-for-glass-skin-150-g","title":"Rice Oil-Free Face Moisturizer With Rice Water \u0026 Niacinamide for Glass Skin - 150 g","description":"\u003cp\u003eWhat’s hydrating, weightless \u0026amp; gives you glass skin? Hello Mamaearth Rice Oil-Free Face Moisturizer. Crafted with the goodness of Rice Water \u0026amp; Niacinamide, the moisturizer instantly moisturizes \u0026amp; brightens your skin. Rice Water is proven to add a surge of moisture, reviving your skin’s glow. Niacinamide minimizes the appearance of pores \u0026amp; works towards rebuilding the lipid layer, improving the skin’s overall texture. Also enriched with Black Oats, the oil-free moisturizer locks in moisture keeping your skin supple \u0026amp; plump while Aloe Vera nourishes \u0026amp; calms your skin, relieving any irritation. The result? Glass-like skin that glows \u0026amp; stays moisturized all day long! And it is also Made Safe Approved which means it contains no toxins or harmful chemicals, just the goodness of nature.\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45297400545327,"sku":"8904417324686","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/1_237.jpg?v=1777976222"},{"product_id":"rice-water-dewy-active-serum-with-rice-water-10-niacinamide-for-glass-skin-10-ml","title":"Rice Water Dewy Active Serum With Rice Water \u0026 10% Niacinamide For Glass Skin - 10 ml","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e100% users agreed that their skin looked dewy after the 1st use of this serum!* Curious to know which serum is this? Introducing Mamaearth Rice Water Dewy Active Serum that takes your skin from dull and dry to hydrated and dewy, leaving that glass-skin glow!  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat’s behind the bottle? Let’s dive in! Enriched with the goodness of 98% Pure Rice Water**, the serum deeply hydrates your skin and adds a glass-like glow. 10% Niacinamide targets dark spots \u0026amp; pigmentation, resulting in an even skin tone. Hyaluronic Acid, a potent humectant locks in moisture, keeping your skin hydrated all day long. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe best part? This Made Safe Certified Serum is free of toxins and harmful chemicals, making it safe for all skin types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Based on a Clinical study conducted with 30 volunteers by a third-party facility in 2024.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e**Contains 98% pure Rice Water in the extract.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mamaearth","offers":[{"title":"Default Title","offer_id":45385839083567,"sku":"8904417325287","price":219.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7558\/3279\/files\/2_db52ca7f-9726-4748-8163-0a5dee581281.jpg?v=1779704182"}],"url":"https:\/\/mamaearthprod.myshopify.com\/collections\/new-launch-home-page.oembed","provider":"Mamaearth","version":"1.0","type":"link"}